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[News] Apple to buy PPC assets from Motorola?ANN.lu
Posted on 28-Jun-2001 16:32 GMT by Christian Kemp50 comments
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An anonymous person writes: Quote from an article on Mac OS Rumors website from someone claiming to be an Apple employee: "Apple has the option in 2002 of buying the entire Power PC assets from motorola for $500 million." It mainly describes Apples (possible) future strategy regarding PPC and MacOS X respectively, and has some "nice" words about intel processors. Full posting:
I [work] at Apple Computer's corporate campus. [....deleted....] I was frankly quite upset by [Monday]'s posting, which consisted of a number of statements that are clearly false and misleading to Apple shareholders and consumers alike. I am taking considerable risk regarding my employment by offering a rebuttal.

First, allegations that Motorola's commitment to the 7460 aka Apollo have ended are ludicrous in the extreme. The Apollo is still very much a priority, and its development is imperative to ensure the future success of Apple's consumer lines. This chip will not be used in any professional desktops, and is slated to be released concurrently with the G5 codenamed goldfish. The 7460 is aimed at portables and consumer desktops.

Second, the contention that the 7450 is not MERSI compliant is utterly false. It is however true that there is no incentive to produce multi-processor configurations with a large number of processors because the cost cannot be justified in light of the impending release of the G5.

Third, Apple has invested 50 million dollars in developing a .10 micron lithography process for future PowerPC processors last year. Apple has also contributed a large amount of engineering staff to the project, and in fact, much of the design work on the G5 is being done in Building 2 of the Cupertino R&D campus, rather than at Motorola's Austin Texas facilities. This is the only reason the 733Mhz G4 was able to ship, and it was through much saber rattling on Steve Job's part with Motorola. This is in light of the fact that Motorola has been laggard in their Power PC commitment. Apple has the option in 2002 of buying the entire Power PC assets from motorola for $500 million.

Fourth, progress on the G5 has been good to date. It is true that incomplete sample units have been produced. Initially, they were only stable to 833 Mhz, but are now remaining stable at 1.33 GHz. We just received samples of 1.5 and 1.6GHz parts today, but their stability remains to be seen. The G5 is expected to be "taped out" come September or October, with volume production expected to ramp up late this year in order to have systems ready for release at the january Macworld show. Steve Jobs has repeatedly stated that Apple's continued success is imperative on the timely release of the G5.

Fifth, Apple has several contingency plans regarding future hardware, with IBM being the first solution. MacOSX has compiled successfully on three different RISC architectures of which I will not name. It has also been attempted on Intel processors, but it is very unstable because of the Intel architecture's legacy architecture, making them the most computationally ineffecient processors period. Apple will likely not pursue OSX on Intel for fear of the risk of cannibalizing its hardware sales, and from fear of retaliation from Microsoft.

Sixth, because of cost issues, only one G4 multi-processor configuration will be introduced at Macworld. The upside is that recent yields are good on G4 processors greater than 733Mhz, with 5-6 chips per wafer testing at 1GHz. The most likely things that may happen: 733MHz may become the bottom end, with 800Mhz and 933 available now, and 1GHz ship come Seybold [in September].

Last, Apple is turning its focus to IBM to develop the G6 processor and beyond, of which Motorola has not yet committed to, and may not ever. IBM on the other hand has committed to using its most advanced technologies to future PowerPC generations.

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Apple to buy PPC assets from Motorola? : Comment 1 of 50ANN.lu
Posted by Joe "Floid" Kanowitz on 27-Jun-2001 22:00 GMT
I just hopped over here to post this, but of course I've been beaten; I'd seen the commentary over at The Register:
http://www.theregister.co.uk/content/39/20038.html
These are nothing but naughty rumors, of course, but it's interesting to consider what an Apple purchase could mean. OS4.x has hitched a ride on PPC, so it figures we get to gear up for some sort of shakedown... :)
The most obvious question here is what a purchase would mean for IBM's half of the deal, and I don't know a thing about that- anyone else want to chime in and explain whether this impacts IBM's operations, beyond that they might have to cooperate with Apple instead of Motorola?
Anyhow, what follows is my quick take on what this could mean, from our PoV..
The upshot is obvious- faster chips. This may be a limiting factor for EyeTech, though; it'd take a bit of redesign to ramp up an AmigaOnePointOhOne with support for, say, DDR SDRAM and, perhaps, higher bus speeds and the like. The worst of this seeming godsend would have us left in the dust for some reason; we know the first-gen AmigaOne is meant to be a balanced system, not a raw-numbers speed demon, but it'll be a sad day if an iMac proves to undeniably smoke it. I seem to remember hearing some ~200-~300MHz numbers a long time back; haven't read the AmigaOne board much if at all, but I assume we'll be seeing something roughly state-of-the-affordable-art on the standard package...?
Now, on the downside, Apple is Apple, and Jobs has issues. ;) Chips are chips, but does anyone else see a chance for Apple to try to tighten the noose on other PC platforms using PPC chips? There aren't many others out there, to my knowledge, and it's doubtful that Apple has their eyes on Amiga in particular, but I can somehow imagine price hikes on chips suitable for desktop systems... For one, the Mac was always envisioned as a closed-box system, so putting the hurt on Mac acellerator sales could conceivably drive upgrades (and Jobs has made Macs into fashion accessories, albeit- as he found with the Cube- borgeois ones; viz the "Annoying Guy" iBook ads... you just aren't *cool* unless you have the latest design, in the latest casing), and for another, it'd certainly derail any chance of Mac cloning... However, there's always the vague chance Apple *does* want to move on to selling software; in some sense, the Cube seemed to be a play at that option, wherein Apple could move on to selling only a few models of 'luxury hardware,' and perhaps open up to letting others run their OS on uglier, more proletarian systems? It's rather confusing, and it may simply be that Jobs was-and-is painting himself further into a corner, market-wise. The overall fear here is that Apple is embrace-and-destroy to Microsoft's embrace-and-extend; they have a good track record for shooting themselves in the foot. I'd bet they'd make more money selling cheap, fast PPCs to all comers (and potentially embrace some of these comers with OS X ports, ne? Heck, maybe that explains the plan, and they *aren't* going to shoot themselves in the foot..), but there's always that chance they'll smother the bonfire for everyone else, and eventually themselves.
One truly bizarre possibility would be that, if this deal does go through, Apple may take stock of PPC customers, notice an Amiga market presence (there won't be that many AmigaOne 1200s, Pegasosen, Matay and Merlancia systems sold at first, but then again, how many boxes does Apple ship? We just might be visible as a minority, by then..), take a notice to Amiga's general plan, and consider opening their specs wide enough to bring the DE onboard OS X- or just as likely, snub Amiga more prominently in some way, giving us some free PR. (Apple beating up on someone always makes news..) :)
All speculation. All insane. Even if it happens, it might just be business as usual... but it's something to think about, if you're bored as I am... :)
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Comment 2Anonymous27-Jun-2001 22:00 GMT
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