[News] Next Pegasos production sold out | ANN.lu |
Posted on 07-Jun-2002 18:19 GMT by Christian Kemp | 280 comments View flat View list |
"From: Raquel Velasco and Bill Buck. We would like to announce that the next scheduled production of the Pegasos has been sold out. Boards have been set aside for friendly developers, but all others have been sold. Another production of the Pegasos will follow in July." [ Source: Email forward... - CK ]
Update: More information was posted in comment 52.
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Next Pegasos production sold out : Comment 203 of 280 | ANN.lu |
Posted by André Siegel on 09-Jun-2002 14:32 GMT | In reply to Comment 183 (Raquel and Bill): "Your observation about the Amiga trademarks is in agreement with our research and has been for some time. "
Well, everyone working in the marketing field will tell you that buying an existing brand is usually a lot cheaper than establishing your own one. Period.
Moreover, during the Commodore days about 5 million Amigas were sold so it's safe to say that there are a couple of million people (probably even more than 5 as not everyone who knew Amigas actually owned one) out there who will remember the name once they see it. Now, when dealing with rather cost-intense goods such as PDAs or computers, it is important to realize that many people soon become rather conservative when it is about time to roll out their check books and pay a serious amount of cash. In most cases, they are more likely to buy a $500 product which has a name on it that they've heard before (even if they can't remember any details about where and when that happened) than to choose something from an unknown start-up company. The fact they remember the name from anytime in the past, implies that the respective manufactorer must have existed for quite some time and been rather successful in selling its products which might be interpreted as a sign of high product quality, otherwise, it probably wouldn't have survived until today. All of this makes people feel comfortable in believing that this company won't go bankrupt anytime soon so a) they'll continue to get support for what they paid for and b) they can rest assured that there'll be new software being released for a long time to come.
Obviously, not all of the above implications are always true, however, I'm nothing but *describing* potential customers' thoughts.
On another note, I'd like to add that I know perfectly well that not all of the people remembering the 'Amiga' name have positive feelings about it. In fact, the people knowing 'Amiga' could be divdided into three major categories: First, there is the one containing people who *loved* Amiga computers and still have fond memories of using them. Second, we have another category containing all the people who never liked Amigas or perhaps made some bad experiences with Amiga hardware/software in their past. Last but not least, there is the "I have very fuzzy memories of what an Amiga is or was, but the name sure sounds cool" category which, I think, most of the people could be accounted to. In any case, it should be noted that the *majority* of people knowing the 'Amiga' name have either positive or at least neutral feelings towards it.
Obviously, all of this becomes meaningless if it is too expensive to license or simply buy the name, yet I must object against your view that the Amiga name is pretty much worthless in todays world. There are better brands, that's for sure. Nevertheless, 'Amiga' still enjoys a decent amount of brand recognition over here in Europe. (Just for the record, by far the biggest record label in former German Democratic Republic/East Germany was also named 'Amiga' so there are likely to be another 5 million people who will remember the name, albeit if they might have never used a computer before.) |
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