[News] Next Pegasos production sold out | ANN.lu |
Posted on 07-Jun-2002 18:19 GMT by Christian Kemp | 280 comments View flat View list |
"From: Raquel Velasco and Bill Buck. We would like to announce that the next scheduled production of the Pegasos has been sold out. Boards have been set aside for friendly developers, but all others have been sold. Another production of the Pegasos will follow in July." [ Source: Email forward... - CK ]
Update: More information was posted in comment 52.
|
|
List of all comments to this article |
Next Pegasos production sold out : Comment 211 of 280 | ANN.lu |
Posted by André Siegel on 09-Jun-2002 15:30 GMT | In reply to Comment 208 (Bill): "We never said the trademark was worthless! In Germany it is quite good. UK too. France, Italy, Spain, it is not quite as good, but it is still OK. But, it is not for us...maybe something else."
That's fine with me. I just wanted to point out that *if* there was a chance to buy the 'Amiga' name at a decent price (whatever that means), one should go for it.
"The problem *for us* is what is it now? Is it something from before? Is it something for the future? What is it today? It is all to confusing."
First and foremost, it is a name that is still being recognized. No more, no less. I seriously doubt that many people still have strong associations in regards of what 'Amiga' might represent today. It's been too much time since the demise of Commodore, I think. But then again, I believe it's actually a good thing that people might only remember there was once a quite popular homecomputer with that name (which suddenly disappeared at point in time).
"The biggest challenge the eclipsis will face is a marketing one. What is it? Its everything! That sounds way too positive."
Oh yess :)
"The marketing approach needs to be built around simple concepts. "It has to do what people do already just more easily and anywhere." This is a huge challenge. There is too much baggage in the "Amiga" name for this -- FOR US."
I'm not sure if the baggage bit is true (see above), but I can easily accept there are people who might think different on this matter.
"The Pegasos is a piece of hardware and this we are convinced will stand on its own. It does not need the association."
I agree. It's a 'just' motherboard afterall.
"MorphOS will ride the wave...:)"
The funny thing is, from a marketing point of view, the blue butterfly one can find on www.morphos.de, is a really excellent symbol and would be an almost perfect choice for everyone building up a new brand.
("Look, daddy, there is that computer with the blue butterfly again!" sounds way cooler than "Hey, dad, there is an apple on this laptop!")
If one was to make a study about what people think when seeing butterflies, I'm pretty sure the end result would be that 99% of all test persons would come up with very positive associations only.
(The light blue is also an excellent choice of colour, btw.) |
|
List of all comments to this article (continued) |
|
- User Menu
-
- About ANN archives
- The ANN archives is powered by #AmigaZeux. It was updated daily (news last: 22-Oct-2004; comments last: 18-May-2005).
ANN.lu was created, previously owned and maintained by Christian Kemp, www.ckemp.com.
- Contribute
- Not possible at this time!
- Search ANN archives
- Advanced search
- Hosting
- ANN.lu was hosted by Dreamhost. Sign up through this link, mention "ckemp" as referrer and he will get a 10% commission on any account you purchase.
Please show your appreciation for any past, present and future work on ANN.lu by making a contribution via PayPal.
|