| [News] Deathbed Vigil DVD | ANN.lu |
| Posted on 22-Oct-2002 17:20 GMT by Teemu I. Yliselä | 32 comments
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Dave Haynie writes in the newsgroups: "I'm in the final stages of the preparation of a DVD edition of "The Deathbed Vigil and other tales of digital angst". For those who've been living, well, in the normal mainstream of modern life and don't know this, this is the film I made about the end of Commodore." There's also a "contest" where you can get your words on the DVD. Read more here.
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| Deathbed Vigil DVD : Comment 29 of 32 | ANN.lu |
| Posted by takemehomegrandma on 24-Oct-2002 11:40 GMT | In reply to Comment 28 (James Whelan):
In marketing you talk about three levels of a product: Core Product, Actual Product, and Augmented Product. The Core Product could be 'translated' to the problem solving services or the core benefit that consumers are really buing when they obtain a product. The Actual Product is a product's parts, quality level, features, design, brand name and other attributes that combine to deliver the earlier mentioned core product benefits. Augmented Product is any additional consumer services and benefits built around the core and actual products.
Take a product, a drill for instance, and a carpenter as a customer. The carpenter has a problem, he needs some holes in plank. He could use a knife and spend some hours carving, but he has heard of this wonderful product, "drill", that will meet his needs in a better way. The core product for the drill could be defined as something like "an easy way of creating smooth holes in planks". The actual product for "drill" could be a muscle powered "crankdrill" (is that a word BTW?), and it could be a battery driven Black and Decker, ergonomic, good looking, and with long life stainles drills. Augmented product for the Black&Decker could be the (VERY generous) promise: "If your B&D drill brakes down and slows down your work, we will come to the place where you work with a new one, plus manpower enough to help you get back on schedual".
The core product is the foundation for it all. Any market and customer oriented company starts in defining a core product. What is the customer really buying? Customer's don't buy quarter inch drills, they buys quarter inch holes. Charles Revson of Revlon said: "In the factory, we make cosmetics; in the store, we sell hope".
Then, (AFTER the core benefit/product is defined) they start thinking of a competetive product that offers that benefit to the customers. Technical features, quality, styling and branding are questions dealt with in this stage.
Last, some additional components is then thought up, components that gives the customers additional value and make the product stand out from the competition. A generous warranty, help with delivery and installation, buying on credit, and after sale support is examples of that.
But there is another type of company, the technology/product driven one. That company starts with the *technology* part.
QUIZ: Apply this model to Amiga computers (new or old, I don't think it really matters). What do you find? Who will buy Amiga computers and why? Surfers, offices, gamers, video editors, DTP people, etc. Which are those potential customers' core needs&wants, and how does an Amiga computer answer to those needs in competition with other solutions?
Will 1000-2000 Amiga Enthusiasts alone be enough to revitalize the Amiga market? |
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