[News] Bill McEwen, CEO/President of Amiga, Inc. will attend AmiWest | ANN.lu |
Posted on 29-Apr-2003 21:07 GMT by Peter Gordon | 167 comments View flat View list |
Bill McEwen has posted a very short press release explaining that he'll attend the AmiWest show.
Click here to see.
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Bill McEwen, CEO/President of Amiga, Inc. will attend AmiWest : Comment 154 of 167 | ANN.lu |
Posted by hammer on 01-May-2003 20:59 GMT | In references to http://www.theinquirer.net/?article=1628
To quote the "Intel's Guide to the European Press"....
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Don't lie.
Don't exaggerate the facts or make claims that cannot be substantiated or that are self-serving statements. If you do not know the correct answer, or are unsure of your facts, it's more than acceptable to say '1 don't know' and offer to get a reply to the journalist later.
Don't speculate.
Don't speculate or respond to a journalist's hypothetical questions. You may lend credibility to something that is purely rumour or innuendo. Be prepared to say 'I am afraid I am not well informed enough to comment on that' or 'You'll have to ask company XYZ.' In Europe in general, do not answer 'No comment' as that can be viewed as substantiation. Don't knock the competition. It's one thing to say our product is superior to our competitor's, or to position the competitor in a lower class of application. It is another to say that our competitor has done a lousy job. We want to take the 'higher ground.' Let's focus on the positives of Intel's products. If a journalist leads by saying "I understand that XYZ's memory business is in trouble ..... "let that be his/her view. Don't express any opinion that names individuals, products or companies in a manner that could be construed as slanderous. Don't respond in anger. Don't become defensive or respond angrily to a journalist's probing questions. This will work against you and Intel. The journalist has the final say when he/she prints the story and the freedom to use it. "
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DON'T GIVE INFORMATION "OFF THE RECORD"
While there may be times to go 'off the record' (such as to clarify a point or maintain credibility with a journalist), there is really no such thing as a completely private exchange with a journalist – no matter how trusted. 'Off the record' means the journalist cannot use the information. If you don't want him/her to use the information, don't give it to them. Once the information is given, they can always substantiate it elsewhere and use that information instead.
Asking not to be quoted usually results in the infamous 'unnamed Intel spokesperson' attribution. If you don't want to see something in print, don't talk about it. If a journalist presses the point, explain that the subject is one you can't discuss at the present time, but will be willing to discuss with the journalist at the appropriate time. (Note: When the timing is right, make sure to keep your commitment. It will go a long way toward building your credibility.)
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