| [Rant] ...another interesting article | ANN.lu |
| Posted on 30-Nov-2003 18:32 GMT by bbrv | 56 comments
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Here is a New York Times Magazine article about Apple, the iPod, marketing, product development and management.
We contend that this Community can produce a Super TiVo-like device that integrates the network into the use of the content itself. The Pegasos is building block #1 to any competent computing environment and the necessary tool required by the developer support enlisted to customize the platform for consumer use. A Pegasos computer is a desktop machine. A Pegasos computer enclosed in a fan-less VCR-like size case becomes a consumer product: a black box. The Pegasos black box operates equally well with a television screen or a computer monitor. The Pegasos black box could come with its own file sharing and downloading programs -- music, movies, video games – a preference is selected, a source found, the entertainment begins. The technology would be invisible to the entertainment experience. The consumer manages the experience through an easily understood user interface with a remote control or through a web browser and a keyboard for more sophisticated users. As the hub of the Home Entertainment Center high fidelity sound/audio can now be introduced through the 24/7 broadband Internet connection to bring existing home stereo equipment back into use. Here the Pegasos black box can be positioned to be a consumer product that would do to a TV set what MP3 did to music – any show any time.
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| ...another interesting article : Comment 23 of 56 | ANN.lu |
| Posted by minator on 30-Nov-2003 21:06 GMT | In reply to Comment 4 (Martin Blom):
>One big problem is that without dedicated encoding hardware, it's just not going to work.
If it's in MPEG in the first place (on-line or digital broadcasts) it already is encoded. But there's plenty of encoder chips about - maybe we should talk to erm, IBM...
>I think that the old marketing rule applies, you can't sell something new.
>
>So I think such a device would first and foremost be a VCR except better.
Didn't the VCR break that marketing rule? and the computer...
There was no way to record TV programs before VCRs came along. They were new.
I'm not saying that rule is wrong but it's not an absolute rule.
It was once described to me in a different way (also by a Swedish guy oddly enough) that "nothing is new", the VCR is (well, was) new but it didn't let you do anything new, you still watched TV. It just let you do it more convieniently.
>As this will be discussed on an open forum, anyone can take the ideas and make a product,
The ex-head of AMD once said "execution, execution, execution". There's probably someone else who has thought of anything we come up with already, there are big companies who pay people to do exactly that. It's who does it good, cheap or convienient that'll make the money from it.
>Akin to the advent of the fax machine, to send or receive you had to have a machine,
Exactly, The Fax machine was invented around 100 years before it was actually put on sale.
Interesting article BTW.
>Yeah, I though this has been done before. Not to mention that anyone can do this with a
>modern PC, such as the shuttle
If it makes anyware near the noise of my PC it's going nowhere near my TV...
You are missing the point, the "black box" may house a computer but it will not look or feel anything like a computer. |
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