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[News] Moving on:David Archambault , former director of marketing at Commodore International.ANN.lu
Posted on 01-Mar-2001 11:17 GMT by Christian Kemp21 comments
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Perttu Kuukankorpi wrote: Burbank, Calif., February 28, 2001 – B3 Corp., an e-business solutions provider, today announced the appointment of David Archambault [former director of marketing at Commodore International] to president and chief executive officer. Archambault, a senior executive with B3 since its inception, will continue to oversee the management and development of B3. Prior to B3, Archambault participated in a variety of new technology initiatives for Warner Music Group, including computer gaming, the launch of DVD video and the launch of the Madison digital distribution pilot.

Before his tenure at Warner Music Group, Archambault was director of marketing at Commodore International, where he led the multimedia market with the introduction of the Amiga computer. Under this leadership, his teams won numerous awards, including Product of the Year and Excellence in Industrial Design in Canada.

Full story at the top of http://www.bthree.net/news/index.html

Moving on:David Archambault , former director of marketing at Commodore International. : Comment 1 of 21ANN.lu
Posted by Darrin on 28-Feb-2001 23:00 GMT
Commodore had a marketing director?
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 2 of 21ANN.lu
Posted by John Block on 28-Feb-2001 23:00 GMT
In reply to Comment 1 (Darrin):
They had a very bright, enthusiatic guy in the UK who got Amiga on radio, TV etc. They sacked him!
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 3 of 21ANN.lu
Posted by Ian on 28-Feb-2001 23:00 GMT
If they did have a marketing director he must of been very bad at his job! I must of sold more Amigas by word of mouth than C= adverts ever did.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 4 of 21ANN.lu
Posted by Anonny on 28-Feb-2001 23:00 GMT
Whoa? Commodore actually had some one in charge of marketing? News to me! =)
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 5 of 21ANN.lu
Posted by John McKenzie on 28-Feb-2001 23:00 GMT
It would seem that the only thing that would make sense is if he just some guy who lied on his résumé in a very clever way. You could say you did anything at Commodore and most companies would believe it. Any company stupid enough to hire someone reponsible for Commodore's marketing efforts would be especially clueless and you could easily get a job there by saying anything you want on your résumé.
I think I will apply for a position at this company;
"5 years as director of customer satisfaction at Commodore"
"10 years as King of Norway."
That should get me hired.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 6 of 21ANN.lu
Posted by Kevin Smith on 01-Mar-2001 23:00 GMT
Well, if this was the guy in charge of marketing the Commodore 64, he's an absolute genius. Ask anyone in the U.S. what computer they most remember from the 80's and you'll either get Commodore 64 or Apple II. You might get some Spectrum comments in other countries. I don't who was in charge in the 90's (this guy?), but we all know how well they performed on the Amiga marketing. For example, I never knew how good the Amiga is until fairly recently. Better marketing and I wouldn't have bought a 486 PC in the 90's.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 7 of 21ANN.lu
Posted by Karl Hamiton on 01-Mar-2001 23:00 GMT
In reply to Comment 6 (Kevin Smith):
That`s the whole point: The Commodore 64 WAS NOT marketed. It sold so well with little advertising, Commodore relied on word of mouth. Mehdi Ali once famously said, "We don`t need advertising. If people want an Amiga, they`ll buy an Amiga". Naive to say the least. Because the C64 did so well, Commodore decided to use the same tactics for the Amiga. But times were different, and the rest is history.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 8 of 21ANN.lu
Posted by John Block on 01-Mar-2001 23:00 GMT
In reply to Comment 7 (Karl Hamiton):
I asked for Commodore's literature when choosing the replacement computer for my keyboarded up spectrum 48k (Which I was using for business - word processing, database, label printing and posters and price labels for charity work)
When it arrived i thought that they were not serious about the UK market and decided to look further as there would be no back up etc.
Then I went to an exhibition for computer graphics people. Really expensive kit, in the millions, hundreds of thousands, someone was doing rocking trade saying their software was just 10's of k.
Commodore were there. The machines were doing pretty much what the surrounding kit was doing.
No prices up! I asked the price. The guy had to go away and ask someone else! I was of course shocked that something like that was within my budget.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 9 of 21ANN.lu
Posted by John Block on 01-Mar-2001 23:00 GMT
Just to be fair.
Any marketing ideas are only as good as management's will to take them up and implement them.
Possibly this guy was a genius thwarted by management poor judgement,
meanness and short termism.
Does not sound like the Commodore we knew!
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 10 of 21ANN.lu
Posted by Anonymous on 01-Mar-2001 23:00 GMT
In reply to Comment 9 (John Block):
"Management poor judgement, meanness and short termism"
... well, I'd say this sounds EXACTLY like the Commodore we knew ;-)
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 11 of 21ANN.lu
Posted by Michael Jantzen on 02-Mar-2001 23:00 GMT
In reply to Comment 7 (Karl Hamiton):
You don't remember Commodore 64 commercials? There were at least three :).
Commodore 64 was marketed actually. I worked in education and they had a representative (in Oregon USA) who gave us special deals on hardware and software from all kinds of vendors.
Jack Tramiel was really good at getting the C64 out there - I mean you could buy one at K-Mart even (try buying a computer there now). I recall they were in every mall, department store and computer shop.
Not to mention all the C64 magazines - there were probably 10-15 in its prime. All marketing :).
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 12 of 21ANN.lu
Posted by Darrin on 02-Mar-2001 23:00 GMT
I have to add that "someone" in Commodore did try to market the Amiga 500 at UK schools. Before the Amiga was launched, our school's computer lab took delivery of several Acorn BBC Micro computers which became standard at that time in classrooms across the country (which is how I first played and fell in love with "Elite"). They replaced some aging CPM based 380Z's and an even older teletype. When the A500 was aimed at the schools it was to be bundled with "BBC Emulator software" to aid transition and I still have a floppy disk with a beta version on it which happily runs the BBC Demo program featuring the Andy Warhol's (spelling?) multi colour Marilyn Monroe picture.
I don't think the plan worked though.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 13 of 21ANN.lu
Posted by Søren Ladegaard on 02-Mar-2001 23:00 GMT
In reply to Comment 11 (Michael Jantzen):
There were at least 19 C64 commercials. They are all featured on my website
"The Commodore Billboard" www.commodorebillboard.com
All in VideoCD quality.
The site also has 7 Amiga tv-ads.
Best regards
Søren Ladegaard - Denmark
Webmaster at www.CommodoreBillboard.com
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 14 of 21ANN.lu
Posted by Michael Jantzen on 02-Mar-2001 23:00 GMT
In reply to Comment 13 (Søren Ladegaard):
Thanks for sharing - this is very cool!
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 15 of 21ANN.lu
Posted by John Block on 02-Mar-2001 23:00 GMT
In reply to Comment 13 (Søren Ladegaard):
>The site also has 7 Amiga tv-ads.
I recall two TV ads from the UK.
1) Computer animated teddy bears coming out of the Amigas screen.
I believe a mainly direct marketing agency called Evans Hunt Scott did
it.
There was a stir in the Ad industry as there were amazing computer graphics and the authority overseeing tv advertising insisted that the machine should able to produce the graphics used.
2) Sunshine on a rainy day.
A blond pretty boy playing with his amiga.
A song by I think "Louise" "sunshine on a rainy day makes my heart chug, chug away"
I think a monster appears and he's so engrossed he ignores it.
Girls thought the guy attractive.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 16 of 21ANN.lu
Posted by Casey R Williams on 03-Mar-2001 23:00 GMT
I think it was more a problem of advertising hardware in Amiga mags, and not in places where people were likely to be unfamiliar with the product. My first real exposure to the Amiga was the commercial for the 500 which aired in the US on Mtv. I was watching Headbanger's ball when they showed a clip from Defender of the Crown. The advertisement promised a free VCR with A500 purchase, but by the time I managed to get one, the deal had expired... so I got a 2000 instead. later they ran the "Stevie" commercials in which he invited people like BB King or an ex-astronaut to his home to show off his "computer for the creative mind". I can't believe people don't remember these. Or even the big multipage ad for the 3000 that ran in, I think, at least one major news magazine?
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 17 of 21ANN.lu
Posted by Jerry Gibbons on 03-Mar-2001 23:00 GMT
In reply to Comment 13 (Søren Ladegaard):
VERY COOL!!!
CATCH THE AMIGA EXCITEMENT AGAIN!!!
Thank You!
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 18 of 21ANN.lu
Posted by Coldfire on 03-Mar-2001 23:00 GMT
hehe...if I had any B3 stock I'd dump it. A C= "marketing" expert...what
an oxymoron that is!
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 19 of 21ANN.lu
Posted by Anonymous on 03-Mar-2001 23:00 GMT
In reply to Comment 18 (Coldfire):
"oxymoron" isn't that a little harsh?
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 20 of 21ANN.lu
Posted by Michael Jantzen on 04-Mar-2001 23:00 GMT
In reply to Comment 18 (Coldfire):
Thats just what I'm getting at above. There was lots of Commodore marketing - if anyone read the magazine "new media" - commodore used to advertised in that up ti'll about 94 really.
Plus in the US you had WOA, Comdex and CES - in which commodore (until things started getting bad in in the early 90's) always showed up with their warez. Commodore/Amiga even showed up to MacWorld (show) a few times (at least the times I was there).
In fact the more you look back Commodore's death was more of a mis-management thing then a marketing thing.
Moving on:David Archambault , former director of marketing at Commodore International. : Comment 21 of 21ANN.lu
Posted by Pierre Narcisse on 04-Mar-2001 23:00 GMT
In reply to Comment 20 (Michael Jantzen):
Totaly agree!!! There was Marketing and advertisment for the Amiga up until 94 I think. The reason Commodor died was it's lack of Managment. With Medi Ali ( the Snake scum) And Irvin Gouhl ( Dummy). They had everyone in the organazation using PCs instead of Amigas. When your own staff knows nothing about the product you sell (by not using it them self) then your destine for the scrap heap.
Plus The poor jugdement of hiring the clown who just bombed At IBM with the PC Jr. Then the scraping of the A2500 which was to have AGA years earlier then expected (PC jr clown did that). And the realesing of the A3000 with still 32 colors and the A4000 with 256 colors while PCs And Macs had reach 24bit color with e realease of graphic boards. The C managment saqanderd a TEN year lead on the PC and Mac ( who were both running scared at that time) Think what it would have been like if Managment would have made it top priority to contiune the development of the Amiga by realeasing the 2500 with AGA and 800x600.
Then the 3000 with 24bit color at 1200x800 and then the A4000 with 32bit color at 1600x1200. Right now we would be with our A9000 with HDTV Res. and DVD picture quality and 64bit sound. Microsoft would if not be actually force to develope for Amiga( and the community could break or make them if their code was bloated or buggy)Dell and Gate way would be selling Amiga Clones. But no Management Blew an incredible lead. It was'nt marketing or advertising it was the two snakes at the top and the PC jr wiz.
Lets hope that Bill and Company learn from what happened at C and listen to the community ( which they actually seem to be doing).
I think that both Bill and Fleecy are headed in the right direction. This right once run on many hardwar is what microsoft try to do with NT but when they just came up short they abandon the other chip makers such as MIPS, SUN etc... and just forced the Duopoly on everyone meaning Wintel. Now with the satuaration of Wintel every where the need a new market and that is why they started the NET thing. I think they,MS, got a whif of what Amiga is doing and said "cheez what a great plan!!! Let's steal it and say we invented it all along like we did the net and Multimedia" What do we come up with? I got it lets fake out everyone like we did with Os/2 Lets say we have been working on this for the past 2 years and will realease it in two months. That way all the major companines will wait till our version comes out and not buy from Amiga (that great OS that kicks our Bloated butt's all over the place)that will give us time to write our sucky pale version while Amiga goes out of business( Bill Gates is not and inovative guy he just steals ideas from everyone else's and markets them really well).
Let's stand behind Bill McE. and Fleecy and get this lead before MS Trys to steal the show
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