|[Rant] The Art of Brand Revival||ANN.lu|
|Posted on 13-Sep-2002 15:37 GMT by Mike Veroukis||1 comments|
This is a CNN business article on the art of reviving a brand. It's an interesting read as the Amiga is preparing for a come back of it's own. This article clearly demonstrates the power of nostalgia and brand name recognition. Enjoy.
|The Art of Brand Revival : Comment 1 of 1||ANN.lu|
|Posted by John Block on 14-Sep-2002 08:44 GMT|
|We have different brand imagery to a wider market.|
"The plucky computer that can" up against "a great games computer"
To us AmigaDE is "a confused series of ads and pointless line extensions dissipated the remaining brand equity."
To the general market it is spot on.
A strong message though is that the new product has to deliver on the brand promise.
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