| [Motd] Advertisers needed | ANN.lu |
| Posted on 14-Jan-2001 13:22 GMT by Christian Kemp | 43 comments
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In a recent MOTD, I stated that the advertiser situation was bad, but I didn't expect to make less than 5$ in 13 days. So I decided to pull the only remaining advertisement banner, but I am hoping to find an alternative means of at least covering my online cost (various virtual servers, phone bill, etc.). I haven't given up the hope that Amiga companies (Amiga, Haage&Partner, and many others) will finally understand that the market would be even less alive without Amiga news sites, and finally decide to make suitable contributions to the news sites they've been using for years to post their press releases and announce their products on.
Do I sound slightly bitter? Perhaps. But with a phone bill of 100$ every month, an upcoming domain renewal for 90€, a website generating 5$ out of over 50,000 pageviews is just ridiculous...
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| Advertisers needed : Comment 37 of 43 | ANN.lu |
| Posted by John Millington on 17-Jan-2001 23:00 GMT | Christian,
Banner ads aren't paying well because, when you get down to it, they just
don't _work_. If you want to get the word out about something that is
for sale, banner ads aren't a very good way to do it. Most people don't
even look at them, and a growing number of people even auto-filter them.
Amiga-targeted ads are especially useless. Everyone already knows what
Amiga products are out there. (In fact, this is largely due to sites like
ANN.) A simple announcement of a product on ANN is worth a thousand ads.
Even if ads worked, their cost would ultimately be passed on to whoever
buys the advertised product -- the ANN reader who sees the ad and clicks
on it and buys. So there's no getting around the fact that it's the
readers who end up paying. Well, it's either the readers, or it's going
to be you, or else that's the end of ANN.
So, I recommend that you embrace the idea of ANN being paid for by its
readers. Starting accepting donations. ANN's front page should have
a link that has an address for where to send donations, Paypal info, etc.
IMHO, one thing that would help to encourage donations, would be if ANN's
front page showed the previous month's costs and donations. Then people
would see the situation for themselves, and be faced with the cold hard
fact that they either have to support something that they value, or watch
it die.
It wouldn't have to be flashy or obtrusive or look like undignified begging.
Just a simple line like this:
Previous month's bandwidth/hosting cost: $x Previous month's donations: $y. Click here to donate.
I think it would work, at least for a while. |
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