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Pegasos-Italia : Comment 166 of 181 | ANN.lu |
Posted by Raffaele on 07-Nov-2003 00:39 GMT | In reply to Comment 165 (amighista): Mr. Amighista wrote:
Obviously you don't know italian legislation. Here any comparation between two different products (even if represented only by their trademark), is not unethical, but unlawful if the competitor is depicted in an unfair manner (as this seems the case).
Ahi, Ahi, Amighista... true but old...
Now with the new european legislation you can make advertising with comparison charts...
But only if they depicts things subjects to performances...
(i.e. performances of different computers)
and prices of different tariffs...
(like isp or phone services providers)
But your statment *!**fortunately**!* is still valid and true regarding logos.
In Italy is still strictly prohibited to comparate logos...
...and is also strictly prohibited to point the subject of an advertising champaign regarding matters of taste.
In facts an advertising like those of PepsiCola which depicts CocaCola as an "ancient" thing were modified:
For example:
In that old tv-spot of -"Feelings, nothing more than feelings"- in which the Coca Cola can which caused the singer to sing slow music instead of rock was canceled here in Italy and it was shown only *AND QUICKLY* a red can from distance...
or again for example: it was never shown the spot in which young archeologists from the future found a can of CocaCola asking themselves what it could be...
Or finally, to mention a canceled spot upon an action:
the authority which vigilates upon unfair competition canceled the advertising spot of the Omnitel-Vodaphone in which a dog pissed on a public phone cabin of Telecom, because it was obviously not related with the tariffs, and offensive regarding a competitor.
So I must warn you of Genesi that:
the logo with the broken Amiga ball from which come out a swarm of butterflies, is subject to restrictions of unfair competition by the law here in Italy.
A man who was warned, is a man potentially saved.
Ciao,
Raffaele |
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