[News] New Executive Update | ANN.lu |
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New Executive Update : Comment 12 of 128 | ANN.lu |
Posted by Don Cox on 24-Jun-2002 04:06 GMT | In reply to Comment 2 (borkbork): "They *still* seem to think that there will be "new Amigas", and even that the generic
hardware being sold is a product of Amiga Inc."
Badging is a standard procedure in modern industry. go into a camera
shop and you will see shelves full of consumer-grade cameras labelled
Nikon, Canon, etc which are not made or designed by them, but selected
by the badging companies as being good enough for them to put their
names on and distribute.
Just as with the AmigaOne, they may ask the manufacturers to make
minor tweaks to the design. Unless the order is for a very big number,
these tweaks have to be very minor.
The badged product carries the reputation of the brand name. If Nikon
sold rubbish cameras with their name on, it would impact the brand
image. |
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