| [Rant] ...another interesting article | ANN.lu |
| Posted on 30-Nov-2003 18:32 GMT by bbrv | 56 comments
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Here is a New York Times Magazine article about Apple, the iPod, marketing, product development and management.
We contend that this Community can produce a Super TiVo-like device that integrates the network into the use of the content itself. The Pegasos is building block #1 to any competent computing environment and the necessary tool required by the developer support enlisted to customize the platform for consumer use. A Pegasos computer is a desktop machine. A Pegasos computer enclosed in a fan-less VCR-like size case becomes a consumer product: a black box. The Pegasos black box operates equally well with a television screen or a computer monitor. The Pegasos black box could come with its own file sharing and downloading programs -- music, movies, video games – a preference is selected, a source found, the entertainment begins. The technology would be invisible to the entertainment experience. The consumer manages the experience through an easily understood user interface with a remote control or through a web browser and a keyboard for more sophisticated users. As the hub of the Home Entertainment Center high fidelity sound/audio can now be introduced through the 24/7 broadband Internet connection to bring existing home stereo equipment back into use. Here the Pegasos black box can be positioned to be a consumer product that would do to a TV set what MP3 did to music – any show any time.
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List of all comments to this article| Sorted by date, most recent at bottom |
| Comment 1 | David S Lund | | 30-Nov-2003 17:42 GMT |
| Comment 2 | Christian Kemp | Registered user | 30-Nov-2003 17:53 GMT |
| Comment 3 | shut the f&^%& up | | 30-Nov-2003 18:08 GMT |
| Comment 4 | Martin Blom | | 30-Nov-2003 18:08 GMT |
| Comment 5 | Kermit Woodall | | 30-Nov-2003 18:11 GMT |
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| ...another interesting article : Comment 6 of 56 | ANN.lu |
| Posted by Johan Rönnblom on 30-Nov-2003 18:22 GMT | I think that the old marketing rule applies, you can't sell something
new. You have to sell something old, on the strength that it's better
at the "old" things, and then people might just notice that they got
something new as well, included.
So I think such a device would first and foremost be a VCR except
better. Eg, it should be able to:
- record many programs (eg, it should have a lot of storage)
- be able to save this to a replacable and exchangeable medium
(DVD-burner)
- offer improved quality
- record several programs on different channels at the same time
- have "smart" recording features, such as skipping commercials and
starting to record exactly when a program starts
- be integrated with TV-guide services, making it simple to browse
through the upcoming programs for the next few weeks, tick the
programs you're interested in, and get these recorded for you
Now, when you have something like this.. you can also offer some "new
ideas". People won't buy it for that at first, but it may catch on. |
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| List of all comments to this article (continued) |
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